Cogni Digital Bank
Alex Choi
Lead all things creative direction and product design.
Product
End to End Product Design: UX Research, Prototyping, Testing
Created & maintaining a design system and component library, prototyping in Figma and handing off UI/UX designs to developers in agile, iterative sprints to support our web2 product suite + new web3 feature sets which debuted with a self custody wallet.
Branding
Branding: Visual Language & Identity Development
In parallel with designing the UIUX for our Cogni Mobile app, I led a rebranding to target a broader demographic - younger user base as well as crypto interested users. Along with a new logo, we introduced a new visual brand language by debuting a new look website to better represent professional, yet empowering all in one financial platform.
App:
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Posted Jul 22, 2023
Mobile App Design (iOS & Android): UIUX, Iterative Research & Testing Creative Branding Development: Logo, Visual Brand Language, Webflow Marketing Website
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