Lead all things creative direction and product design.

Created & maintaining a design system and component library, prototyping in Figma and handing off UI/UX designs to developers in agile, iterative sprints to support our web2 product suite + new web3 feature sets which debuted with a self custody wallet.

In parallel with designing the UIUX for our Cogni Mobile app, I led a rebranding to target a broader demographic - younger user base as well as crypto interested users. Along with a new logo, we introduced a new visual brand language by debuting a new look website to better represent professional, yet empowering all in one financial platform.

App: