Launch Email Sequence
Letitia Laureano
Email 1: Initial Launch Announcement
Subject: Meet Sparkroot: Your New Favorite Feel-Good Fizz 🌱✨
Hey {first_name},
Remember when sodas were just... sugar bombs with bubbles?
Those days are officially over.
Meet Sparkroot – the first sparkling tonic crafted with ancient botanicals that doesn't just taste amazing (goodbye, stevia aftertaste!) but actually supports your gut health and energy levels.
Here's what makes Sparkroot different:
• Powered by 7 adaptogenic herbs trusted for centuries
• Only 4g of natural sugar from whole ingredients
• 8g of plant fiber to keep your gut happy
• Zero artificial anything
The wait is finally over – you can grab your first 12-pack today and save 20% with code: FIRSTSIP
But hurry – our launch quantities are limited, and early birds get an extra surprise in their first order 👀
[SHOP NOW]
To your health,
The Sparkroot Team
P.S. Not sure which flavor to try first? Our Ginger Lime Lift is already a team favorite!
Email 2: Social Proof + Deeper Benefits (24 hours later)
Subject: The reviews are in... (and we're blushing ☺️)
Hey {first_name},
The response to yesterday's launch has been INCREDIBLE. Here's what early Sparkroot sippers are saying:
"Finally, a functional drink that doesn't taste like a science experiment!"
- Sarah M, Verified Buyer
"The afternoon slump is real... or WAS real. Sparkroot is my new go-to."
- James K, Wellness Coach
But what's really getting people excited? The science behind the fizz:
🌿 Our Botanical Blend:
• Ashwagandha for stress support
• Lion's Mane for focus
• Rhodiola for natural energy
• Plus 4 more ancient adaptogens
While other brands hide behind "natural flavors," we're proud to show you exactly what's in every can – and why it matters for your body.
Ready to feel the difference? Your 20% launch discount (code: FIRSTSIP) ends tomorrow!
[GRAB YOUR SPARKROOT]
Naturally yours,
The Sparkroot Team
P.S. Our small-batch production means we're already running low on certain flavors. Don't say we didn't warn you! 😉
Email 3: Urgency + FAQ (48 hours later)
Subject: Last call for 20% off (+ your burning questions answered)
Hey {first_name},
Quick heads up: Today's the last day to save 20% on your first Sparkroot order.
But before the discount disappears at midnight, we wanted to answer the top questions we've been getting:
"Is Sparkroot really sugar-free?"
We use a tiny bit (4g) of real monk fruit and coconut sugar. Why? Because we believe a small amount of natural sweeteners tastes WAY better than artificial ones.
"How does the subscription work?"
Save 15% FOREVER when you subscribe. Skip, pause, or cancel anytime with two clicks. No weird rules or hidden fees.
"I'm sensitive to caffeine. Can I drink this?"
Yes! We use adaptogens for sustained energy – no caffeine jitters here. Each can has about as much natural caffeine as a green tea.
Ready to transform your daily drink routine?
[YES, I WANT MY 20% OFF]
Last chance to use code FIRSTSIP!
Fizzing with excitement,
The Sparkroot Team
P.S. Still deciding? Our money-back guarantee means you can try Sparkroot risk-free. If you don't love it, we'll refund every penny.
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Posted Nov 18, 2024
A strategic 3 email launch sequence for Sparkroot (spec), a functional beverage brand, driving conversions through storytelling, social proof, and urgency.
