Launch Email Sequence

Letitia Laureano

Email Marketer

Copywriter

Email Newsletter Writer

Google Docs

Google Drive

Microsoft Word

Email 1: Initial Launch Announcement

Subject: Meet Sparkroot: Your New Favorite Feel-Good Fizz 🌱✨

Hey {first_name},

Remember when sodas were just... sugar bombs with bubbles?

Those days are officially over.

Meet Sparkroot – the first sparkling tonic crafted with ancient botanicals that doesn't just taste amazing (goodbye, stevia aftertaste!) but actually supports your gut health and energy levels.

Here's what makes Sparkroot different:

• Powered by 7 adaptogenic herbs trusted for centuries

• Only 4g of natural sugar from whole ingredients

• 8g of plant fiber to keep your gut happy

• Zero artificial anything

The wait is finally over – you can grab your first 12-pack today and save 20% with code: FIRSTSIP

But hurry – our launch quantities are limited, and early birds get an extra surprise in their first order 👀

[SHOP NOW]

To your health,

The Sparkroot Team

P.S. Not sure which flavor to try first? Our Ginger Lime Lift is already a team favorite!

Email 2: Social Proof + Deeper Benefits (24 hours later)

Subject: The reviews are in... (and we're blushing ☺️)

Hey {first_name},

The response to yesterday's launch has been INCREDIBLE. Here's what early Sparkroot sippers are saying:

"Finally, a functional drink that doesn't taste like a science experiment!"

- Sarah M, Verified Buyer

"The afternoon slump is real... or WAS real. Sparkroot is my new go-to."

- James K, Wellness Coach

But what's really getting people excited? The science behind the fizz:

🌿 Our Botanical Blend:

• Ashwagandha for stress support

• Lion's Mane for focus

• Rhodiola for natural energy

• Plus 4 more ancient adaptogens

While other brands hide behind "natural flavors," we're proud to show you exactly what's in every can – and why it matters for your body.

Ready to feel the difference? Your 20% launch discount (code: FIRSTSIP) ends tomorrow!

[GRAB YOUR SPARKROOT]

Naturally yours,

The Sparkroot Team

P.S. Our small-batch production means we're already running low on certain flavors. Don't say we didn't warn you! 😉

Email 3: Urgency + FAQ (48 hours later)

Subject: Last call for 20% off (+ your burning questions answered)

Hey {first_name},

Quick heads up: Today's the last day to save 20% on your first Sparkroot order.

But before the discount disappears at midnight, we wanted to answer the top questions we've been getting:

"Is Sparkroot really sugar-free?"

We use a tiny bit (4g) of real monk fruit and coconut sugar. Why? Because we believe a small amount of natural sweeteners tastes WAY better than artificial ones.

"How does the subscription work?"

Save 15% FOREVER when you subscribe. Skip, pause, or cancel anytime with two clicks. No weird rules or hidden fees.

"I'm sensitive to caffeine. Can I drink this?"

Yes! We use adaptogens for sustained energy – no caffeine jitters here. Each can has about as much natural caffeine as a green tea.

Ready to transform your daily drink routine?

[YES, I WANT MY 20% OFF]

Last chance to use code FIRSTSIP!

Fizzing with excitement,

The Sparkroot Team

P.S. Still deciding? Our money-back guarantee means you can try Sparkroot risk-free. If you don't love it, we'll refund every penny.

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Posted Nov 18, 2024

A strategic 3 email launch sequence for Sparkroot (spec), a functional beverage brand, driving conversions through storytelling, social proof, and urgency.

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