Elgold Jewellery: Social Media Growth & Sales Boost

Services

Social media marketing, Content Creation, Copywriting

Category

Social media marketing: Elgod

Client

Elgold

Elgold Jewellery, a premium online jewelry brand in London, faced challenges in building an online presence and driving traffic to its e-commerce store. Despite having high-quality products, their social media engagement was low, and brand awareness was limited in the competitive luxury jewelry market.

The goal was to enhance Elgold’s social media visibility, increase website traffic, and convert followers into customers by building a strong brand presence across platforms like Instagram, Facebook, and Pinterest

Social Media Audit and Strategy: Conducted an audit to identify key areas for improvement, creating a strategy that focused on aspirational lifestyle content, storytelling, and community engagement.

Content Creation: Developed high-quality lifestyle photography, behind-the-scenes videos, and engagement-driven posts. Content highlighted the craftsmanship behind Elgold’s jewelry and encouraged follower interaction.

Community Engagement: Actively engaged with followers, responded to comments, and encouraged user-generated content using the hashtag #ElgoldStyle. This helped build a loyal community and brand advocates.

Influencer Partnerships: Collaborated with fashion influencers to expand reach and establish brand credibility. Influencers showcased Elgold pieces, reaching a wider audience and generating trust.

Paid Advertising: Ran targeted Instagram and Facebook ads, optimized for clicks and conversions, which helped boost sales, particularly during key events like Christmas and Valentine’s Day.

Social Media Shopping Integration: Set up Instagram Shopping and a Pinterest shop to streamline the purchasing process, making it easier for followers to buy directly from social media.

50% increase in Instagram followers, with engagement rising by 35%.

60% more traffic from social media to Elgold’s website.

25% increase in sales, with ads contributing to higher conversion rates.

5 million impressions from influencer partnerships, increasing visibility and brand recognition.

300 user-generated posts using #ElgoldStyle, enhancing social proof and driving further sales.