Boosted Liverpool Bistro's online presence with tailored SEO st…

Services

SEO, PPC and content Marketing

Category

Resturant SEO Case Study

Client

Liverpool Bistro

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The Liverpool Bistro, a local restaurant in Liverpool, struggled with online visibility and attracting new customers. My goal was to enhance their local SEO, increase organic traffic, and boost bookings through a combination of organic and paid strategies.

The Result of the SEO strategy for The Liverpool Bistro resulted in a 70% increase in local search visibility, 50% growth in organic traffic, and a 35% rise in bookings within three months.

Portfolio project image

Low local search visibility and ranking for relevant keywords.

Unoptimized Google My Business (GMB) profile, leading to missed opportunities for local traffic.

Website had slow load speeds and lacked technical SEO optimization.

Limited conversion from the website, with high bounce rates and low engagement.

I implemented a comprehensive SEO strategy for The Liverpool Bistro to enhance local visibility and drive traffic.

Local SEO Optimization was the first focus, where I optimized the Google My Business (GMB) profile with accurate business hours, photos, and local keywords like "Liverpool restaurant" and "best food in Liverpool." I also built consistent local citations across directories to improve local search results.

In On-Page SEO, I conducted a website audit, fixing issues like slow load times and broken links. After identifying high-value local keywords such as “best restaurant in Liverpool,” I optimized title tags, meta descriptions, and created locally-focused pages like the "Menu" and "About Us" pages.

For Technical SEO, I improved site speed by 40% through image optimization and caching strategies. I ensured mobile responsiveness and implemented local business schema markup to enhance search results with rich snippets.

To support organic efforts, I launched PPC campaigns targeting local search terms like "restaurant deals Liverpool" and "best food near me."

Additionally, I created a blog focused on local events and food trends to engage customers and encouraged reviews on Google and TripAdvisor for social proof.

As a result of these strategies, The Liverpool Bistro saw a 70% increase in local search visibility, a 50% growth in organic traffic, and a 35% rise in bookings within three months.