Ongoing Technical Partnership with Entera Skincare
Andres Sepulveda Morales
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Posted Feb 16, 2026
Providing fractional support for Entera Skincare through an Onyx retainer—ensuring rapid campaign launches and 24/7 site stability.
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Jan 26, 2026 - Ongoing
Clients
Entera Skincare
Scaling the Machine: Ongoing Technical Partnership with Entera Skincare
Executive Summary: The Retainer Impact
Since transitioning to an Onyx-tier retainer, the focus has shifted from "fixing" to "scaling." This ongoing partnership ensures that Entera Skincare’s technical infrastructure evolves alongside their business growth.
This case study was last updated on Feb 16th, 2026. This will be regularly updated to account for new and exciting updates as I continue to support Entera!
Campaign Velocity: Rapid deployment of seasonal campaigns (e.g., Valentine’s Day) and high-converting product bundles.
System Stability: Resolved critical Cloudflare and customer portal conflicts that previously caused site-wide downtime.
Technical Health: Sustained 26%+ performance improvements and proactive app ecosystem management.
Fractional CTO Support: On-call troubleshooting for Appstle subscriptions, Microsoft Clarity integration, and backend data integrity.
The Retainer Model: From Project to Partnership
After the initial Phase 1 stabilization, Entera Skincare required a partner to maintain their new high-performance standard. As a science-driven brand led by biochemical engineer Nick Andrews, their digital needs are complex—ranging from precise peptide product education to intricate affiliate tracking through Refersion.
By moving to the Onyx Support Tier, I act as their fractional technical director, providing the "Red Mage" hybrid of strategic oversight and hands-on execution.
A quick walkthrough of Entera's site in Screen Studio
Driving Growth through Seasonal Campaigns
A primary focus of our ongoing work is ensuring Entera can capitalize on market trends and holidays without technical friction.
Valentine’s Day & Market Agility
Dynamic Bundling: Built and launched custom Valentine’s Day bundles that allow customers to experience the full boutique luxury routine at a tiered price point.
Rapid UI Updates: Implemented campaign-specific landing pages and promotional banners to drive seasonal urgency.
Brand Integrity: Conducted a comprehensive audit of site-wide assets to identify and resolve clashes between legacy branding and the new visual identity, ensuring a cohesive customer experience.
Example of the Valentine's Day Hero Section
The product bundles that were launched for the Valentine's Day sale
Proactive Infrastructure Management
A "well-oiled machine" requires constant maintenance and the ability to resolve complex "invisible" errors that stop customers from buying.
Critical Logic Fixes: Identified and resolved a conflict between Cloudflare configurations and the customer portal that was resulting in a "blank screen" for users.
App Ecosystem Optimization: Seamlessly integrated Microsoft Clarity for deeper behavior analytics and resolved integration glitches within Appstle to ensure subscription revenue remains uninterrupted.
Data Sanitization: Performed a surgical cleanup of over 20 product metadata fields that had been improperly implemented by previous developers, ensuring cleaner SEO and more accurate product filtering.
Frontend Refinement: Fixed CSS clipping issues in the site footer on rewards pages, maintaining the brand's premium aesthetic on high-traffic utility pages.
Impact: Beyond the Initial Cleanup
The value of the retainer isn't just in what is built, but in what is prevented. By having a dedicated technical lead, Entera Skincare has achieved:
Zero Downtime: Seamless transitions during high-traffic campaign launches and server-side configurations.
Technical Clarity: Utilizing tools like Microsoft Clarity to make data-driven decisions on future UI updates.
Peace of Mind: The founders no longer spend their weekends fighting Shopify bugs; they focus on peptide innovation and brand expansion.
Conclusion: The "Weight in Gold" Standard
Ongoing support is about more than maintenance—it’s about partnership. By managing the technical complexities of a high-growth boutique brand, I ensure that Nick and Ashley Andrews have the freedom to scale.
Need a Technical Partner to Scale Your Brand?
Stop treating your website like a project and start treating it like a partnership. I help high-growth brands maintain their "well-oiled machine" through proactive technical direction and rapid campaign execution.