Brand identity for Event agency

On Spot is an event management agency dedicated to planning, organizing, and bringing high-profile corporate and social events to life.

I developed a bold visual identity built around a distinctive logotype shaped like a spotlight beam, playing directly on the brand name and focus concept.

The high-contrast palette of vibrant yellow and deep black creates a dynamic, high-energy look that naturally attracts attention across event collateral.

The geometric light beam acts as a flexible graphic element, framing typography and messaging across merch, banners, and business cards.