Logo and Brand Identity Design for Alcopoint

Logo design and visual identity for Alcopoint, a retail chain of specialized beverage stores and wine houses offering a wide selection of drinks.

I developed a bold visual identity centered around a geometric, stylized cocktail glass symbol integrated within a vibrant circular emblem.

The high-contrast yellow, black, and white color system ensures instant brand recognition across storefront awnings, staff apparel, and delivery vehicles.

The project resulted in a comprehensive brand guidelines manual defining logo usage, clear space rules, and consistent visual execution across physical and digital touchpoints.