Watercolor Mastery by Matthew White

I designed a serene, conversion-driven landing page for a watercolor course aimed at beginners and hobbyists. The purpose was to create a calm, inspiring experience that guides users from curiosity to enrollment, using soft visuals and emotionally resonant storytelling.

Built in WordPress using Elementor Pro, the layout invites visitors to explore the artistic process through guided lessons and instructor insights.

The site introduces a structured watercolor painting course, guiding students from complete beginner to confident creator. It outlines the benefits, showcases featured artwork, offers testimonials, and breaks down what’s included in the course bundle.

WordPress

Elementor Pro

Custom CSS for layout enhancement

The final result is a modern, feminine, and empowering website that communicates trust and authenticity. The structure helps potential clients understand the coaching journey and take action confidently.

The client can now showcase their brand, engage leads, and collect signups all from one seamless platform.

I specialize in building goal-oriented websites that are not only visually polished but deeply aligned with the message and audience. This project reflects my ability to balance emotional storytelling with professional design, especially in the coaching and personal development space.