Organik Bodi - Brand & Packaging

Organik Bodi, the Australian hair care brand, believes in using exclusively natural ingredients - without any harmful chemicals - to ensure that everyone can have gorgeous hair, even those with allergies.

We opted for an elegant font, simplicity, and minimalism to create a design that evokes trust and authenticity.

Amber bottles, dark labels, and a subtle hint of color are used to distinguish the various types available. This not only creates an aesthetic appeal but also helps customers easily identify their preferred variant. Additionally, the uniform design language across all variants further reinforces the brand's image of consistency and reliability.

One of the key objectives of the brand was to elevate the unboxing experience. To achieve this, we opted for an elegant box design that opens from the side. Furthermore, we designed a pattern for the silk paper and added a minimalistic sticker featuring the brand's logo mark. This attention to detail ensures that customers not only enjoy the product but also the entire purchasing experience.