The Kula Brand - Brand, Packaging & Store

The Kula Brand is a young company and was created to provide an alternative to alcohol, which can have negative effects on the body, particularly when consumed in excess.

The Kula Brand offers a range of seltzer drinks, pills, and powders that enhance mood and promote relaxation without any of the negative side effects associated with alcohol consumption. The brand's products are made using natural ingredients and are marketed as a healthy alternative to alcohol.

Choosing the koala as The Kula Brand's mascot was a no-brainer. Not only do they exude chill vibes like the products, but they're also native to tropical regions just like the natural substances used in the brand's products.

In designing the collection for The Kula Brand, we wanted to capture the essence of tropical paradise. We incorporated wave patterns, gradients, and textures to evoke the feeling of being at the beach with a refreshing drink in hand. The tropical silhouettes we used were inspired by the natural ingredients in our products, adding a touch of authenticity to the designs.

The website's design incorporates energetic shades of lime and coral, promoting a pleasing atmosphere, while its commitment to education, personalized customer service, and quality products aim to convert visitors into loyal customers.

Within a week, the store met its audience and had a very successful launch, with 150 orders.