As a member of a talented team at GBC, I had the exciting opportunity to strategize and create a powerful marketing campaign for ChaTime called "Closer to Home than you think." Our main objective was to increase the brand's reach and create awareness among international students.

Understanding the target audience's preferences and interests, we crafted a campaign that resonated with them on a personal level. By highlighting the unique aspects of ChaTime, such as its variety of flavors and comforting atmosphere, we aimed to create a sense of familiarity and connection for international students who might be missing home.

To complement the campaign, I took on the task of creating captivating social media post samples. Drawing on my creativity and design skills, I crafted a series of creative posts (like above) that not only showcased the delicious ChaTime offerings but also captured the essence of the campaign. These posts were designed to be visually striking and engaging, capturing the attention of users and encouraging them to interact and share with their networks.

The objective of the campaign was to not only increased brand awareness but also foster a sense of community and belonging among international students who discovered ChaTime as a home away from home.

With experience in marketing, social media strategy and content creation, I am equipped to handle similar projects and deliver outstanding results. Let me help your brand create an impactful social media presence and connect with your target audience in unique and creative ways. Together, we can bring your brand closer to your customers and make a lasting impression.