Customer Survey Rebrand

I conducted a comprehensive evaluation of the survey process, analyzing completion times and identifying barriers that discouraged participation. Collaborating with leadership, I aligned the survey objectives with key performance indicators (KPIs) to ensure we gathered actionable insights that supported organizational goals. I then redesigned the survey, streamlining questions to make it quicker and easier for respondents to complete without sacrificing valuable data. By implementing a thoughtful incentive program, I further encouraged participation and fostered engagement among our audience.

As a result of these efforts, survey participation increased by an impressive 17% in just one season. This redesign not only boosted response rates but also improved the quality of feedback received, allowing for more effective decision-making. The project exemplified a strategic approach to process improvement, blending user experience, data-driven insights, and collaboration to achieve measurable success.