Creative Direction and UX Design for Tech Startup University

As the UI/UX Design Lead & Creative Director, I was responsible for leading the entire creative direction and user experience across all platforms. from concept to execution.

🎯 My Role

✅ Creative Direction

Defined the visual identity and brand consistency

Directed overall design strategy to align with startup & tech audience

✅ UI/UX Design

Designed the full user journey for web and mobile

Focused on clarity, usability, and conversion optimization

Created high-fidelity mockups, prototypes, and design systems

✅ Collaboration & Oversight

Coordinated with developers to ensure pixel-perfect implementation

Oversaw landing page, web app, and mobile app design

Delivered a cohesive experience across all touchpoints

🧠 Tools Used

Figma · FigJam · Notion · Adobe Illustrator · Webflow (for prototypes)

🌐 Live Project