Wild Nectar – Honey, Pickles & More

Surjeet

Surjeet Rana

Project Title:

Wild Nectar – Naturally Bold, Lovingly Designed

About the Brand:

Wild Nectar is a raw, organic honey brand built on authenticity, nature’s richness, and human warmth. The goal was to create a visually distinct and emotionally rooted brand from the ground up.

My Role: Brand Strategist & Visual Identity Architect

Led the project across all phases — from strategy to execution.

1. Brand Discovery & Strategy

Conducted research into the organic food & honey market
Defined the brand vision, mission, values & unique proposition
Positioned Wild Nectar as “Simply Natural, Lovingly Made, Truly Yours”

2. Visual Identity & Logo Ideation

Explored over 95+ logo prototypes, narrowed down to 48, finalized 1
Designed a dual-layered logo reflecting:
Wildness (hand-lettered freedom, nature symbols)
Nectar purity (clean drop shape, soft curves)
Embedded flowers, bees, and warmth to amplify storytelling through visuals
Crafted the tagline to align with emotion, origin, and care

3. Brand Aesthetic & Packaging

Designed multi-variant packaging for different honey types (Litchi, Neem, Jamun)
Color-coded jars and label designs for clear product identity & shelf appeal
Maintained consistency with brand fonts, logo, and illustration elements

4. Website & UI

Designed a visually intuitive website layout
Focused on clarity, product showcase, and brand trust
Ensured the site told the story as well as sold the product

5. Social Media & Marketing Design

Built a complete social media asset suite (static, motion & story formats)
Maintained a voice that’s earthy, playful, and customer-first
Developed campaign mockups for future marketing rollouts

Outcome:

A compelling brand that combines purity, storytelling, and shelf appeal, built to scale across retail and D2C platforms with a clear visual edge.

Want a Logo That Goes Beyond Looks?

Let’s craft a brand that lives in memory, not just on a label.
Like this project

Posted May 2, 2025

Developed Wild Nectar's brand strategy, visual identity, and marketing assets.