Rangi Bawri – From Soul to Scale

Rangi Bawri is an emerging fashion and apparel label rooted in cultural grace and modern storytelling. The goal was to create a brand that not only looks good — but feels meaningful.

Led the entire journey from ideation to execution, including:

Defined the brand vision, mission, and values

Crafted the core narrative reflecting cultural depth and individuality

Created a unique positioning that stands apart in a crowded apparel market

Designed a custom logo symbolizing grace, balance & movement

Integrated Hindi-English typography to represent roots and reach

Wrote the tagline and built visual motifs to reflect the brand's ethos

Designed mascot-style illustration to carry brand emotion and storytelling

Assisted with brand name registration and identity protection

Ensured brand readiness for digital and offline expansion

Cascaded the identity across all touchpoints:

Packaging design that speaks emotion and aesthetics

Website UI reflecting the brand’s elegance and ease

Social media templates — custom-built to maintain voice, style & relatability

Launch-ready marketing assets (ads, banners, reels)

A cohesive, soul-rich brand ready to make its mark — with visual consistency, clear messaging, and a strong emotional connect.

If you want your idea to transform into a memorable brand identity — let’s connect.