Delivered a robust, serverless system to automate custom email generation, forwarding, and real-time bounce handling for the Zoho Marketing Platform. This solution replaced manual processes with a highly scalable AWS architecture.

𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐅𝐨𝐫𝐰𝐚𝐫𝐝𝐢𝐧𝐠: Seamlessly receive emails sent to custom domains and forward them to Zoho.

𝐄𝐧𝐬𝐮𝐫𝐞 𝐃𝐚𝐭𝐚 𝐈𝐧𝐭𝐞𝐠𝐫𝐢𝐭𝐲: Implement real-time bounce detection and logging to maintain email list hygiene.

𝐁𝐨𝐨𝐬𝐭 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Eliminate manual email management tasks and ensure high-volume delivery.

The client relied on manual processes for managing custom domain emails (generation, forwarding, and bounce handling). This was 𝐢𝐧𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭, 𝐩𝐫𝐨𝐧𝐞 𝐭𝐨 𝐞𝐫𝐫𝐨𝐫, and prevented the Zoho Marketing Platform from reliably tracking communication, leading to 𝐡𝐢𝐠𝐡 𝐛𝐨𝐮𝐧𝐜𝐞 𝐫𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐛𝐥𝐨𝐜𝐤𝐚𝐠𝐞𝐬.

A microservices architecture was built on 𝐀𝐖𝐒 𝐒𝐞𝐫𝐯𝐞𝐫𝐥𝐞𝐬𝐬 (Lambda, SES, DynamoDB) and integrated with 𝐙𝐚𝐩𝐢𝐞𝐫 and the 𝐙𝐨𝐡𝐨 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦. The system fully automates email lifecycle: custom ID generation, forwarding via SES, and bounce detection via SNS/Lambda.

The project provided an end-to-end infrastructure for email communication:

𝐂𝐮𝐬𝐭𝐨𝐦 𝐈𝐃 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Automated creation of unique email addresses and mapping storage (𝐃𝐲𝐧𝐚𝐦𝐨𝐃𝐁).

𝐅𝐨𝐫𝐰𝐚𝐫𝐝𝐢𝐧𝐠 𝐏𝐢𝐩𝐞𝐥𝐢𝐧𝐞: Reliable receipt and forwarding of all emails via 𝐀𝐖𝐒 𝐒𝐄𝐒.

𝐁𝐨𝐮𝐧𝐜𝐞 𝐇𝐚𝐧𝐝𝐥𝐢𝐧𝐠: Real-time bounce event detection (𝐒𝐍𝐒) and reporting back to Zoho.

The automated system delivered immediate and significant operational improvements:

𝐁𝐨𝐮𝐧𝐜𝐞 𝐑𝐚𝐭𝐞 Achieved a 𝟎% bounce rate, completely eliminating the primary issue of the previous system.

𝐓𝐡𝐫𝐨𝐮𝐠𝐡𝐩𝐮𝐭 Client was able to successfully send 𝟓𝟎,𝟎𝟎𝟎 \𝐭𝐞𝐱𝐭{ 𝐞𝐦𝐚𝐢𝐥𝐬} without any blockages or disruptions.

𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 Reduced manual monitoring and forwarding tasks by 𝟗𝟎%.

𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 Achieved an average email forwarding latency of less than 𝟓𝟎𝟎 𝐦𝐢𝐥𝐥𝐢𝐬𝐞𝐜𝐨𝐧𝐝𝐬.

The project successfully deployed a highly robust and scalable email infrastructure. By replacing manual effort with 𝐬𝐞𝐫𝐯𝐞𝐫𝐥𝐞𝐬𝐬 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧, the system guaranteed reliable delivery, eliminated bounces, and freed up staff time, providing a critical foundation for the client's high-volume marketing campaigns.