Copywriting Portfolio – Lifestyle, Product & Brand Voice
Karimi Reid
Welcome to My Portfolio ✍🏽
Hi! I'm Karimi, a fun and creative copywriter specializing in engaging, stylish, and persuasive copy in both short and long-form Whether it's crafting attention-grabbing headlines, compelling brand stories, or irresistible product descriptions, I turn words into impact.
👉🏾 Looking for product writing or UX microcopy? View my dedicated UX portfolio here.
Below I have curated a collection of short-form and long-form copy created for fictional and passion-driven brands that highlights my voice versatility, marketing instincts, and love for words that connect, convert, and feel like you!
1️⃣ Headline Challenge
Product: Luxury perfume Moonlit Bloom
Headline: The Darker the Night, the Sweeter the Juice
(A seductive twist on a classic phrase that evokes mystery and allure.)
2️⃣ IPSY (Mock Project) – Instagram Caption Copy
Mock social media caption written for IPSY to engage audience interaction and promote a new gloss product launch.
Graphic Concept: Close-up of lip gloss swatches on different skin tones.
Caption:
Wake up, bestie. Your new signature gloss just dropped. ✨💋
Which shade is screaming to be chosen by you: Nude Moment, Berry Bold, or Glazed Donut? Drop your pick below and shine on. #IPSYLove #GlamGoals
3️⃣ Brand Storytelling
Brand: Golden Hour Coffee
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Posted May 6, 2025
Created A collection of writing samples focused on brand voice, product descriptions, lifestyle content, and web copy. Includes both real and spec work.
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