NordPass: Brand Identity & Design System
Arnas Jonikas
A cohesive visual identity for NordPass, the password manager by Nord Security. Created with the team at Flair Digital, the system brings consistency to product storytelling across websites, campaigns, presentations, and social media.
Challenge
NordPass needed a unified visual language that could scale across digital channels while communicating trust, clarity, and ease of use.
Design direction
With Flair Digital, we explored visual directions and built a coordinated system of typography, colour, iconography, and motion principles. The aim was a recognisable identity with clear rules and room to evolve.
Scope
Brand visual identity, visual guidelines, iconography, and a scalable design system.
Outcome
A 100+ page brand book gives NordPass teams a practical reference for creating consistent interfaces, presentations, campaigns, and social assets.
Project created with Flair Digital, the agency I co-founded.
Brand colour palette
Visual guidelines for communicating encryption
Password health and shared folders
Custom security iconography
NordPass enterprise website on a laptop
Pricing page design on desktop
Product page design for faster secure browsing
Responsive mobile website and onboarding
Express shopping and payment card interaction
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Posted Oct 7, 2026
A cohesive visual identity and 100+ page brand book for NordPass, created with Flair Digital for consistent product and marketing communication.
