Ofrango, a fried chicken and poutine eatery, sought my assistance in enhancing their social media presence. I began by conceptualizing a dynamic campaign aimed at engaging the local community and showcasing their delectable offerings.
Additionally, I curated enticing social media content, including visually appealing food photography that showcased Ofrango's mouthwatering menu items. Each dish was meticulously captured to convey its deliciousness and appeal to the audience's senses. Complementing the static imagery, I produced engaging videos providing a behind-the-scenes glimpse into the preparation of Ofrango's specialties. These trendy, step-by-step videos not only tantalized viewers' taste buds but also fostered a deeper connection between the brand and its audience, driving engagement and loyalty. Overall, my multifaceted approach to social media marketing elevated Ofrango's online presence and bolstered customer engagement.
The centerpiece of the campaign was the 'Ofrango Ottawa Adventure,' featuring their signature chicken poutine box traveling to iconic spots across the city. Through captivating food photography, I highlighted the box's journey, inviting followers to join in by sharing their own Ofrango box adventures.
