The Phulkari - Logo, branding & Packaging
Kabir Singh
The Phulkari is a luxury ethnic wear brand rooted in tradition and craftsmanship. Inspired by the iconic Punjabi embroidery it's named after, the brand sought a visual identity that would reflect its cultural essence While appealing to a modern, upscale audience. Our role encompassed designing a cohesive brand identity, creating elegant packaging, and developing a Shopify e-commerce store to bring the brand's story to life online.
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Posted Jun 13, 2024
The Phulkari is a traditional Indian handicraft brand which has a legacy of over 40 years. We rebranded their brand to a more modern yet traditional look.
