The Phulkari - Logo, branding & Packaging

The Phulkari is a luxury ethnic wear brand rooted in tradition and craftsmanship. Inspired by the iconic Punjabi embroidery it's named after, the brand sought a visual identity that would reflect its cultural essence While appealing to a modern, upscale audience. Our role encompassed designing a cohesive brand identity, creating elegant packaging, and developing a Shopify e-commerce store to bring the brand's story to life online.