The Wrap Whichers: Branding, Packaging & Social Media

Description: The Wrap Whichers is a fast-food cloud kitchen that operates in 20+ cities across India. Their main USP is Wraps, Sandwiches and Burgers and wanted a fun, colorful and quirky branding for their brand. They also wanted to save on the packaging cost and wanted a sustainable option. Our main aim for this project was to use colors which induce hunger, use of illustrations to give a very lively feel to the brand and heavy usage of stickers on the packaging to save costing for the brand and make it more sustainable.