Creating a brand identity from scratch was an amazing exercise. The logo was created based on the SCOBY, the mother culture of the kombucha, which takes the format of the recipient it grows. I also made everything appear very organic and smooth with no sharp edges to emulate the culture and the feel of the brand.
From the logo to the packages and graphic collaterals, I created a cohesive visual experience for the brand. I also acted as the website designer and front-end developer, managing to create and run the website and e-commerce.
Social media content, gifs, and videos were also made for the company which helped to give the brand its energetic, healthy vibe.
