NxTSTOP Apparel

Renata Torres

Graphic Designer
Visual Designer
Email Marketer
Adobe Suite
Klaviyo
Shopify
I redesigned and configured all the email flows for the brand implementing their new art direction. I've always performed A/B tests and improved the emails based on these results. After this, emails were NxTSTOP's biggest sales channel. 
Graphic pieces like their lookbook and new product hangtags were two big projects that I really enjoyed designing. It's always nice to see a brand getting in shape and growing in physical locations. 
During my time there, I always adjusted and helped design their website, creating banners, content, and even designing the actual pages using Shopify or Shogun. I also used my front-end coding abilities to edit the code when needed. The clean, modern aesthetic is what the brand was after with their redesign and something that I made sure to reinforce every time I design something.  
I illustrated some digital content for social media but I also designed their graphic t-shirt showing national sites and cultural items. It's a vintage map design and there'll be a trio of t-shirts completing the whole world map.
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