I went with a dark, editorial-style layout to give the site some depth and make the visuals pop. I kept things clean with bold typography, soft color accents, and lots of breathing room so nothing felt cluttered. I used high-quality mockups, big imagery, and thoughtful copy to guide visitors without overexplaining. From the hero section to the contact page, I wanted everything to feel smooth, bold, and genuinely reflective of Jesse’s personality and work.