Pet in Pack is an e-commerce website that specializes in pet products and accessories. As a UI designer, my objective was to enhance the user interface of their product pages to improve the shopping experience for pet owners and increase conversions.

Poor Product Presentation: The existing product page layout did not effectively showcase the products, making it difficult for users to assess the item's quality, features, and benefits

To enhance product presentation, I proposed the following design improvements:

Large High-Quality Images: Display high-resolution images that users can zoom in on for a detailed view of the product.

Multiple Views: Allow users to switch between different product views, such as front, back, and side, to get a comprehensive understanding of the product.

Complex Navigation: The navigation on the product page was cluttered, and important information was scattered throughout the page, making it challenging for users to find essential details

To simplify navigation and improve information accessibility:

Tabbed Sections: Organize information into tabs (e.g., Description, Specifications, Reviews) to reduce clutter and allow users to choose the section they want to explore.

Sticky Product Details: Make product details (price, availability, and an “Add to cart” button) sticky at the top of the page, so they are always visible as users scroll down.