Scaling Ecommerce Semester Sales by R$1M with a Higher ROAS
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Media Buyer
Data Analyst
Google Ads
1. Client Overview
Relojoaria Impala is a Brazilian retailer specializing in high-quality wristwatches. They offer a diverse catalog, featuring top brands like Seiko, Casio G-Shock, and Orient, along with exclusive models available only in Brazil.
2. Objectives and Challenges
Objectives:
Increase online sales while maintaining a high ROAS (Return on Ad Spend).
Challenges:
The brand had previous negative experiences with ineffective agencies, leading to hesitation in investing in ads.
Despite being an established business, digital recognition was still low.
3. Strategy
Focused on Performance Max (PMax) campaigns, dividing the catalog into strategic segments and using high-intent audience signals.
YouTube Ads for awareness to establish credibility and increase brand recognition.
Display remarketing campaigns to recover abandoned carts and re-engage potential buyers.
Search Ads for high-converting keywords targeting specific watch models.
Continuous daily optimizations over six months, adjusting bids, refining creatives, and testing new campaign structures.
Budget: R$8k–R$12k per month, prioritizing PMax campaigns for maximum conversions and revenue.
4. Results
Sales increased by over R$1 million compared to the previous semester.
ROAS improved from 6,200% to 8,200%, maximizing profitability.
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Posted Jan 31, 2025
Executed a Google Ads strategy for Relojoaria Impala, boosting sales by R$1M and increasing ROAS from 6,200% to 8,200% through targeted campaigns.
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Media Buyer
Data Analyst
Google Ads
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