SPS CARE is a school-focused sports programme helping schools build long-term relationships with coaches and give students consistent opportunities to stay active through sport.

The programme needed a clearer identity and digital presence that could capture the energy of football while also earning trust from schools, parents and administrators. We were brought in to create a foundation that could do both.

Industry: Education & Sports

The brand had to balance two very different expectations. It needed enough energy and personality to feel connected to football, but also enough structure and professionalism to work in an education environment where safety, clarity and credibility matter.

The website also needed to make the offer, partnership model and benefits easier for school decision-makers to understand without adding unnecessary complexity.

We developed the identity around movement, confidence and strong visual hierarchy while keeping the system controlled and readable. The same principles were carried into the website through focused messaging, image-led storytelling and a straightforward information structure.

Every part of the system was designed to support recognition and trust, giving SPS CARE a more coherent way to speak to both the emotional and practical sides of its audience.

The brand speaks to two audiences that want opposite things: students want the energy of football, schools want safety and structure. We let movement and confidence lead the identity and kept the system controlled and readable.

SPS CARE has an identity that carries the energy of the sport and a website that lets a school decision-maker understand the offer, the partnership model and the benefits quickly.