⦿ Scope: Full design and development of a high-converting SaaS website ⦿ Pages: Home, Features, Pricing, About, Contact, and more (5–7 total) MarketPlan needed a clean, modern, and conversion-optimized website to match their powerful marketing platform. They wanted to move fast with a tech-forward look, smooth interactions, and responsive design that speaks to marketers, agencies, and teams. We designed and developed the entire site in Framer, with fully modular components and a sharp SaaS aesthetic inspired by top-tier software brands.

⦿ Goals: • Establish trust with a sleek, professional first impression • Highlight MarketPlan’s product features and collaboration tools • Drive user signups through optimized layout and CTAs • Integrate subtle micro-interactions and on-scroll animations • Ensure mobile-first responsiveness with flawless performance ⦿ My Role: • Complete UI/UX design based on SaaS and growth marketing best practices • Developed the website entirely in Framer, utilizing its powerful visual builder • Created modular and reusable components for scalability • Designed custom animations and interaction flows • Optimized layout for both conversion and clarity across all screen sizes • Provided CMS setup support and deployment guidance ⦿ Key Features: • Clean hero section with product snapshot, CTA, and credibility logos • Feature breakdown pages using modular cards and icon sets • Pricing page with toggle options, FAQs, and conversion nudges • About page with brand story and team highlights • Sticky header, section transitions, and on-scroll reveals • Fully responsive design (mobile, tablet, and desktop) • Clear, strategically placed sign-up CTAs throughout

⦿ Tools Used: Webflow, Figma, Adobe illustrator, Adobe After Effects, custom CSS (for micro-interactions), GSAP-style animations (where needed), CMS structuring, client assets ⦿ Final Outcome: The MarketPlan site now delivers a modern SaaS experience designed to convert. It’s fast, visually engaging, and structured for both product discovery and lead capture. Every element from hover states to the pricing table was crafted with precision to meet SaaS UX standards. The result: A smooth, scalable, and high-converting website that helps MarketPlan stand out in the competitive marketing software space.

Project Status: Completed (Archival Staging Build) https://gomarketplan.webflow.io/