ApexFunded Website Design and Development

⦿ Scope: UI/UX Design, custom Style Guide creation, and end-to-end Webflow development.

⦿ Pages: Data-Driven Homepage, Evaluation Tier Selector, Trader Help Center, and Payout Portal.

ApexFunded is a premier name in the futures prop trading industry. Starting with only their existing logo and core color, we were tasked with designing and developing a comprehensive digital presence from the ground up. We designed the entire interface in Figma and developed the final platform in Webflow, defining the typography and custom graphics to transform their brand into a high-authority, institutional powerhouse.

Establish a rigorous Digital Design System that scales across a complex financial ecosystem.

Simplify sophisticated trading products through original, custom-designed vector assets.

Design a "Trading-First" UI that feels like a professional terminal for expert traders.

Build a scalable, high-traffic Webflow site capable of handling millions of global visitors.

Visual System Design: Developed the full style guide in Figma, including typography hierarchy and a technical "Neon-on-Carbon" UI palette.

UI/UX Design (Figma): Designed every screen from scratch, focusing on a "Command Center" aesthetic to build immediate user trust.

Custom Technical Graphics: Created a library of vector assets in Illustrator to visualize drawdown rules and profit targets.

Webflow Development: Transformed the Figma designs into a pixel-perfect, secure Webflow platform with complex CMS structures for real-time account updates.

Custom Plan Engine: An original UI component developed in Webflow to help traders compare various account sizes and risk models instantly.

Institutional Iconography: A bespoke set of vector graphics created specifically to illustrate complex financial mechanics.

Data-Rich Layouts: Strategically organized trust signals (Payout Counters, Award Badges) using a clean, modern grid system.

Mobile-First Precision: A fully responsive Webflow build that maintains the accuracy and feel of a professional trading terminal on any device.

⦿ Tools Used: Webflow (Development), Figma (UI/UX Design), Adobe Illustrator (Graphic Creation)

⦿ Final Outcome: By bridging the gap between their original brand and a modern digital experience, we provided ApexFunded with a world-class platform. The combination of high-fidelity Figma design and robust Webflow development resulted in a high-performance ecosystem that supports their mission to empower traders globally.

Live Site: Visit ApexFunded ↗

Agency Portfolio: https://www.apexfunded.io/