Copy Director (Freelance)
Carolyn Bothwell
Streaming live from the heart of Manhattan, Macy’s Live blends e-commerce and entertainment to bring you 4+ fresh episodes weekly. Each segment offers an aspirational yet attainable, curation of products, centered around an editorial theme. Presented with The Macy's Innovation Award for 2022
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Posted Dec 14, 2023
I helped launch Macy's Live shopping platform alongside a team of senior creatives. I provide editorial strategy and oversee all scripts for our 4+ episodes/wk
Copy Director (Freelance)
Copy & Strategy Director (Freelance)