Copy Director (Freelance)

Carolyn Bothwell

Copywriter

Script Writer

Copy Strategist

Streaming live from the heart of Manhattan, Macy’s Live blends e-commerce and entertainment to bring you 4+ fresh episodes weekly. Each segment offers an aspirational yet attainable, curation of products, centered around an editorial theme. Presented with The Macy's Innovation Award for 2022

https://www.macys.com/shop/live-shopping

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Posted Dec 14, 2023

I helped launch Macy's Live shopping platform alongside a team of senior creatives. I provide editorial strategy and oversee all scripts for our 4+ episodes/wk

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