The challenge in this case was how to bring the aesthetic of an agency that works with fashion-related brands into a web environment—interactive and in motion.

Each interactive information section that the user scrolls through should be guided and inspired by a distinctly fashion-oriented visual concept. Together, these visual concepts would form the core visual identity of the experience.

The solution was to create a UI and motion design based on a scroll-down interaction, treating it like a fashion video, and integrating interactive elements within the visual piece.

Credits: Art direction, design and animation by Juan Jones

Live action footage by Freepik. www.freepik.com