Hyivy is a health-tech startup focused on women’s health, integrating both software and hardware.

For me, the challenge was to find a visual approach that could communicate the benefits and features of the service in a subtle and warm way—being clear and technical without losing a sense of tenderness.

My role in this project: Art direction, design, storyboarding, animation, video and sound editing. Working for Ajax Creative, Toronto, Canada.

Web of the cient: hyivy.com