Hyivy is a health-tech startup focused on women’s health, integrating both software and hardware.
For me, the challenge was to find a visual approach that could communicate the benefits and features of the service in a subtle and warm way—being clear and technical without losing a sense of tenderness.
Visual approach to character design
Visual approach to scenes involving characters and health elements
Visual approach to purely technological elements
My role in this project:
Art direction, design, storyboarding, animation, video and sound editing.
Working for Ajax Creative, Toronto, Canada.