Social Media Overhaul for a Gift Shop - HoneySpree
Muhammad Faisal
Social Content Design
Copywriter
Social Media Manager
HootSuite
Instagram
What is HoneySpree?
HoneySpree is Singapore's top online gift retailer, offering gift sets, hampers, and baskets for all occasions.
Navigating the digital sphere, HoneySpree faced its fair share of trials in standing out and engaging on social platforms.
Despite offering affordable, top-notch gifts and supporting SAHMs, the brand struggled to shine brightly in the digital limelight.
Likes, shares, comments? Few and far between. Follower growth? Stagnant. That’s where BBS took up HS’s social glow-up. They aimed to enhance brand visibility awareness, boost engagement and community interaction, increase sales and conversion rates, and showcase a social cause.
HoneySpree's mission was to leverage social media as a tool to enhance its brand visibility and awareness, boost engagement and community interaction, increase sales and conversion rates, and showcase its social cause of supporting Stay-at-Home Moms (SAHMs).
I helped achieve the goals with my expertise and resources in social media management and strategy. I devise and execute HoneySpree’s social media campaigns, providing valuable insights, creative direction, and technical support to optimize the brand’s online presence.
HoneySpree's Instagram followers surged by 34,384.38% in just a year. Their profile views and engagement also skyrocketed. They have 7.7K page likes and 5K profile views on Facebook, with steady and significant engagement.
The numbers serve as irrefutable evidence of their achievements, reflecting not just growth but a genuine connection with their audience, a commitment to their social cause, and a brand that resonates deeply with its community while delivering top-notch gifts at affordable prices.
