Setting a New Standard in Premium Health & Wellness
Vinni Del Poço
Client:
Tsu Clinic
Service:
Brand Identity
Year:
2023
Duration:
12 weeks
Location:
Brazil
Challenge
Dr. Bruno Takatsu, a renowned health expert, needed a cohesive brand to launch his premium clinic targeting high-net-worth clients. The clinic required:
A luxury positioning beyond traditional aesthetics.
A brand identity appealing to clients valuing both wellness and exclusivity.
A solid foundation to explore more services and products in their portfolio.
Solution
Strategic Naming: Inspired by Japanese minimalism and Dr. Takatsu’s heritage, Tsu (meaning "authenticity") became the clinic’s name.
Sophisticated Visual Identity: A gemstone-inspired logo and minimalist design balanced luxury with approachability created in partnership with Marujo Brand.
Emotional Positioning: Framed self-care as an investment in longevity, resonating with affluent clients.
Social media
Product packaging
Wayfinding
Results
Positioned Tsu Clinic as a reference in premium wellness within 3 months.
Achieved 80% occupancy post-launch with high-value clients.
Established a scalable brand identity for future growth.
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Posted Feb 4, 2025
Introducing a sanctuary of balance: a debut wellness brand fusing Japanese minimalism with science-led care for a premium audience in Brazil.
