Bridging Brazilian Soul with Global Sound

Client: Fuzzr - Creative Audio Solutions

Service: Rebranding

Year: 2024

Duration: 4 weeks

Location: São Paulo Countryside → Global Stage

A hidden gem in Brazil’s interior, Fuzzr had quietly produced award-winning audio campaigns for giants like Spotify and LinkedIn. But their DIY aesthetic and vague positioning made them feel “too local” for global decision-makers. How do you rebrand a studio competing with metropolitan agencies while retaining its authentic, unpretentious edge?

A rebellious redesign fusing analog music culture with digital-age clarity:

Visual Identity: Inspired by guitar pedals and concert tickets, blending gritty textures with minimalist typography to scream “craftsmanship, not corporate”

Positioning: “Clear cut audio solutions” & “Cut through the noise” – framing Fuzzr as the antidote to bloated agencies, delivering razor-sharp audio solutions faster and leaner

Tone: Equal parts laid-back Brazilian charm and no-nonsense professionalism (think: flip-flops in the studio, NASA-grade headphones on deck)

Elevated Visual Language: The new design system with retro motifs became instant differentiators, positioning Fuzzr as a hybrid studio—rooted in Brazilian culture but globally resonant.

Sharper Market Positioning: The “Cut through the noise” tagline and relaxed-yet-professional tone clarified their niche: the agile, human-centered alternative to impersonal audio factories.

Competitive Edge: Earned spotlight features in major industry publications, placing a studio from Brazil's interior alongside global creative leaders.