Brand Identity Redesign for Kirk's Natural

When it comes to designing personal care packaging and on-shelf performance, the brand focus for Kirk's is a simple clean for generations. The color blocking quickly draws consumer eyes to retail shelves and effectively communicates fragrance, while the soft water color texture speaks to the gentle, family-friendly formula. This collection of work showcases strategic brand refreshing, focused packaging design across different substrates, as well as beautifully executed brand-specific product photography.