I worked with The Grandpa Soap Company to design and develop their new line of Body Cleansers and CBD Products that would show off their formulas and stand out on retail shelf. All photography was art directed by me to craft the voice and tone for the brand as a whole.

The design was finalzed with a color to transparent gradient over a clear tube, with transparent ink of the original soap recipe overlayed at the bottom to draw attention to the different formulas. The CBD product line was finalized with a heritage color block design to bridge the products as a family but keep it as a distinct product line.

This project was delivered from start to finish with design, product placement, prototype testing and finished with product photography and product lifestyle photography.