Designing a Healthier Brand for Upright

Upright is a company committed to reshaping how we approach health and wellness in the workplace. Their mission is simple yet ambitious: to help organizations reduce the risks associated with sedentary lifestyles and promote better physical and mental health among employees. Through a holistic focus on quality sleep, nutrition, and physical activity, Upright positions itself as a key player in the corporate wellness landscape.

As a freelance designer, I was brought in to create the brand identity from the ground up—from the logo and visual language to the full website experience. The goal was to craft a brand that felt both professional and optimistic, grounded in science but accessible to all.