Shabach Music

Shabach Music is a contemporary music band in Lagos, Nigeria. When Efe approached me to create this brand identity, I knew this was going to be a unique and interesting one. So, I went to the drawing board and started my research and strategy. From these, I created a brand mark that includes a logomark, a pattern, a vibrant colour palette.

Shabach is a simple Hebrew word which means "to shout." In the context of worship, it's giving a shout of praise for the Lord! Shabach means, “to shout, to address in a loud tone, to command, to triumph.” A holy roar! That’s what Shabach literally is.

The logo concept for Shabach is inspired by the saxophone. The saxophone has great flexibility, blending well with both brass and woodwind instruments. It is not widely used as a concert instrument but is quite prominent in jazz, in which it is a principal vehicle for melodic improvisation.

Looking at this logo, one can almost hear the sweet, piercing notes that are unique to the sax.