University of Minnesota Twin Cities Academic Success Centers

I have been in charge of running this Instagram page as the primary social media coordinator, and my responsibilities include designing and creating posts and writing copy. I have held this position since December of 2022. My first post was made on January 17th.

Prior to the first post, I coordinated with my supervisors to plan future posts and scheduling as well as outreach opportunities to increase reach and engagement. 

I have maintained a consistent posting schedule, posting 3-4 times a week. Since starting this position, I have increased reach by 45.3 percent, reaching roughly 2,000 accounts.