On the Publix account at 22Squared, I was responsible for managing and developing comprehensive Google Ads campaigns. This included:
- Conducting in-depth keyword research and audience targeting to align with Publix's marketing goals.
- Managing the advertising budget to ensure cost-effective campaigns and maximize ROI.
- Continuously monitoring and adjusting campaigns to optimize performance, resulting in a 46.67% decrease in cost per store visit for the corporate line of business.
- Achieving a 100% increase in target ROAS for the In-Store Pickup line of business.
- Implementing A/B testing on landing pages to improve user engagement and conversion rates.
Additionally, I provided regular performance reports and recommendations to the client, driving new initiatives based on data insights.
