Five Below - Google Ads

At FiveBelow, I managed a $300,000 monthly Google Shopping budget, focusing on optimizing campaigns to maximize return on ad spend (ROAS). I oversaw all aspects of campaign management, including:

- Product feed optimization to ensure relevant and up-to-date listings.

- Bid strategy adjustments to balance cost-efficiency with sales volume.

- Conducting A/B tests on product titles and descriptions to enhance ad visibility.

- Analyzing performance metrics to make data-driven decisions that consistently improved key performance indicators, such as conversion rates and cost per acquisition (CPA).

By continuously monitoring and refining the campaigns, I was able to significantly improve the overall performance and ensure a strong ROAS.