At Dolead, I worked as a Paid Social Manager, overseeing a $150,000 monthly budget for paid social campaigns across key verticals, including education, solar, POS, and mobile.
One of my key achievements was increasing the target profit margins in the education vertical from 18% to 32% in just three months by introducing new audience strategies and scaling the top-performing creative assets.
I was responsible for the entire ad creation and deployment process on Facebook Ads, from crafting engaging ad copy to selecting visuals and setting up detailed targeting based on demographics, interests, and behaviors.
In addition, I generated performance reports using Facebook Ads Manager and other analytics tools. I regularly communicated with clients, sharing insights and making data-driven recommendations to improve future campaign results.