Elevating Brisk: Sophisticated Design for Strawberry Melon Flavor

The Mission

Brisk aimed to appeal to a more mature audience of tea drinkers with a refined and sophisticated redesign. The mission was to create a more mature and clean visual identity for their Strawberry Melon flavor, enhancing its appeal through toned-down colors and a polished design.

The Outcome

The redesign resulted in a sleek and mature brand identity for Brisk's Strawberry Melon flavor. I developed a refined logo and brand identity, along with updated packaging and label designs that convey sophistication and elegance. The project also included social content and a bus stop billboard to ensure consistent brand messaging across various platforms.

The Impact

The new design significantly improved Brisk’s market positioning by appealing to an older, more discerning audience. The sophisticated look and feel of the packaging and branding have elevated the product’s image, leading to increased consumer interest and engagement. The cohesive design approach across packaging, social media, and outdoor advertising has strengthened Brisk’s overall brand presence.

Services/Skills

- Logo Design & Brand Identity Design

- Packaging & Label Design

- Social Content Design

- Billboard Design

- Visual Branding

- Adobe Illustrator

- Adobe Photoshop

- Instagram