Spearheaded the expansion of the French-Belgian neobank into a wealth management platform.
Redefined product strategy to enable the wealth management play
Implemented and conducted Product Discovery practices to define the new product direction (customer interviews, product experiments)
Conducted Market Research of Wealth Management market
Supported UX Design work
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Posted Apr 18, 2024
Assisted a French-Belgian neobank app expand into a wealth management category. Redefined Product Strategy and implemented Product Discovery practices to establ