Velvet Whisper | Brand Strategy & Brand Identity Design
Alia Sidorskaya
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Posted Oct 24, 2023
Brand Strategy/ Logo design
About
Velvet Whisper Lingerie, a modern vintage lingerie brand, has approached our agency to develop a comprehensive brand strategy and design that aligns with their vision. They seek to establish a strong presence in the competitive lingerie market, capturing the essence of timeless elegance while delivering modern comfort and style to their target audience.
Velvet Whisper Lingerie is passionate about reviving the allure of vintage eras in the realm of intimate apparel. Their commitment to quality, craftsmanship, and sustainability sets them apart from competitors.
Our task is to help them communicate these unique attributes effectively to the modern consumer.
The project objectives encompass establishing Velvet Whisper as the preferred choice for contemporary women seeking lingerie that seamlessly combines the elegance of yesteryears with present-day comfort.
This involves creating a unique visual identity that harmonizes vintage charm with a modern aesthetic, developing persuasive messaging that conveys Velvet Whisper's dedication to quality, comfort, and sustainability, and designing packaging that elevates the unboxing experience while reinforcing the brand's overall elegance.
Our approach encompassed a comprehensive strategy to position Velvet Whisper as the brand that seamlessly merged vintage allure with modern comfort and style. It began with in-depth market research that identified Velvet Whisper's unique selling points and analyzed its competitors' strengths. By understanding the desires of the target audience, we crafted a compelling brand positioning.
For the visual identity, we designed a logo that blended intricate lace patterns and a timeless color palette with modern typography for a fresh appeal, extending this identity across all brand materials. Our messaging emphasized Velvet Whisper's dedication to quality materials, artisanal craftsmanship, and eco-conscious practices, while crafting taglines and copy that evoked nostalgia while highlighting its contemporary relevance.
