Coffee Hub | Brand Strategy & Brand Identity Design

Brand Strategy

Brand Identity Design (Logo, Colour Palette, Typography)

Brand Applications

Marketing Strategy

Social Media Templates 

Coffee Hub is a contemporary lifestyle café designed to cater to the needs of the modern urban dweller seeking a space to blend work, networking, relaxation, and culinary delights. 

It combines the essence of a coffee shop, co-working space, and a community hub, offering an ideal setting for people to connect, collaborate, and unwind.

The concept was developed and refined by SLICK_PRJCT based on the marketing research and consumer trends.

 

Our primary objective revolved around crafting a brand that seamlessly blended the essence of both the corporate world and the freelance spirit while effectively resonating with the dynamic and aspirational youth demographic. 

During this creative journey, we successfully developed a metaphorical concept rooted in the world of coffee, encompassing beloved classics like espresso, americano, cappuccino, and frappe. This coffee-inspired narrative provided us with the creative inspiration we needed to achieve our goals.

We crafted a brand that seamlessly blends corporate and freelance elements, engaging a youthful, ambitious audience. Inspired by coffee classics like espresso, americano, cappuccino, and frappe, our strategy and design brought this vision to life, capturing the essence of both worlds and resonating with our target demographic.

In the end, we delivered a compelling brand that elegantly balanced the corporate and freelance ethos. Rooted in the metaphor of coffee, our creative approach not only appeals to the aspirations of a young and ambitious audience but also successfully communicates the brand's unique identity.

This holistic blend of creativity and strategy has enabled our client to stand out in a competitive landscape and connect with their desired market on a deeper level, ensuring long-term resonance and success.