Do Lado do Coração is

Do Lado do Coração is a content platform created as an extension of a published book focused on heart health, patient support and human connection.

The project involved the development of a complete visual identity system, transforming the book's message into a recognizable and scalable brand capable of supporting live events, educational content and community engagement.

The visual language was designed to balance trust, warmth and accessibility, helping patients and families connect with reliable information while creating a consistent experience across digital and communication channels.