This is a self initiated project created to showcase how I would design a high converting landing page for a digital marketing agency. The client needed a modern + visually compelling landing page that clearly positions them as a reliable expert with 15 years of experience in paid ads and a strong understanding of their client's pain points. Check out the landing page here.

The main goal of the landing page is to convert website visitors into high quality leads (by getting them to book a free consultation). Since Welch Marketing is specialized in paid ads, it's important for them to establish an emotional connection with their ideal client very quicky on the landing page - a strong connection will encourage visitors to continue reading contents of the landing page, and eventually convert them into leads.

Leveraging Framer's powerful design features, I was able to build this landing page in about 2 days. Here are the main features of the landing page and how they enhance the landing page's ability to convert. 1) Custom Hero Section: The hero section clearly showcases the value proposition of Welch Agency and highlights their 15 years of experience, with consistent 4.8/5 star ratings.

2) Unique text animation that speaks to the ideal client's pain points: Shortly after the hero section, I've incorporated a unique "scroll based" text animation that illustrates the pain points of most businesses that struggle with paid ads.

Having this animation very early on the landing page will create an emotional connection with their ideal clients (people who are interested in paid ads) and encourage them to continue reading contents of the page and potentially see Welch Agency as the expert that could solve their problems. 2) Services section: Mini service sections on the landing page that introduce each service and its features. This provides helpful information for visitors on whether the service fits their needs and encourage them to learn more.

4) Sticky animation that captures the visitor's attention: On the 'competitive advantage section', I have incorporated a sticky animation that creates a "stop & scroll' effect, which will grab the visitor's attention towards the competitive advantage of Welch Agency.

5) Compelling landing page with powerful case studies, testimonials and numbers showing their track record: The landing page was structured in a way that clearly highlights Welch Marketing's experience, track record and deep understanding of their ideal client's pain points and desires. View the full landing page here. 6) Unique Final Call to Action section: On the final CTA, I have created a unique 'space orbit' animation, which showcases the professional tools that Welch Agency uses (builds trust with potential leads) and creates a sense of calm on the final CTA section - which may increase the chances of visitors taking action.

Overall, this landing page has everything that's needed for Welch Agency to convert visitors (who are interested in paid ads or any other digital marketing needs). View the full landing page here. If this was a real client project, I would expand this landing page into a full website, with detailed pages for each service, blog, case study pages and much more. The website will be optimized for conversion, SEO success, high performance and include integrations of the client's choice.

I offer affordable and fully customized Framer web design and development services that fit your business needs and elevate your digital presence to the next level. You can book a free consultation with me here. Hope to hear from you soon.