This is a self initiated project, created to showcase how I would design a high converting website for a finance professional (Chief Financial Officer). Check out the full website here.

The client (Men in Finance) needed a new website that's more effective in converting their ideal clients into high quality leads. Unlike most 'corporate looking' finance websites, they wanted a website that's more stylish, has a human touch and positions them as a brand that appeals to their ideal clients.

The main goal of the landing page is to convert website visitors into high quality leads (by getting them to book a free consultation). To attract their dream clients, we've came up with a design direction that is modern, confident, with a touch of luxury to it. These are elements that appeal to Men in Finance's dream clients (innovative e-commerce brands and saas). This will help them attract more of their dream clients and repel away the wrong ones. Check out the full website here.

Leveraging Framer's powerful features, I was able to build a high converting website that is effective in helping Men in Finance convert more visitors into high quality leads. Here are the features of the website. 1) Stylish personal brand style hero section: Unlike most corporate looking finance websites, I've created a personal brand style hero section that showcases the founder upfront and has visual elements that represent his style and values. This can help Men in Finance create a stronger connection with their ideal clients . The hero section also has some testimonials that serve as social proof. 2) Visually compelling branding: The website has consistent branding that communicates innovation, confidence and luxury (elements that appeal to their dream clients)

Colour Scheme: Black & Turquoise Blue that signifies trustworthiness, calm and professionalism

Font: Montserrat font that is clean, professional and easily readable.

3) Detailed Service Pages: Having detailed pages for each service creates more space to include more compelling information about the service. By having more information about the service, you can increase its perceived value and this is also beneficial for SEO success, as you can include more important keywords about your service.

4) Animations that create a unique customer journey: I've incorporated some animations to create a unique 'storytelling feel' to the website. These animations are smooth, lightweight and serve to guide visitors throughout important touch points of the website. 5) Detailed Case Study Pages: The website has detailed case study pages that showcases how Men in Finance help their clients solve their problems and achieve their goals. This is important because it shows potential clients what they can expect from Men in Finance, in terms of the working process and results.

6) Visually compelling website with everything necessary for conversions: This website is clearly optimized for Men in Finance to impress their ideal clients and convert them into high quality leads. It has imagery and colours that appeal and visual elements that communicate their expertise to their ideal clients (testimonials, case studies, etc). All in all, this website has everything necessary to help Men in Finance achieve more conversions. View the full website here.

Overall, this website has everything that's needed for Men in Finance to convert more visitors into high quality leads. View the full website here. If this was a real client project, I would design and develop the website based on the client's unique needs and business goals. The website will be optimized for conversions, SEO success, high performance and include integrations of the client's choice.

I offer affordable and fully customized Framer web design and development services that fit your business needs and elevate your digital presence to the next level. You can book a free consultation here. Hope to hear from you soon :)